sgreer_headshot.png

Stephen Greer Analyst - Retail and Business Banking

 celent_owler_20160226_193224_original.jpg

Ubiquitous Digital Banking

2016 Digital Specialist Vendor Edition

Celent defines a digital banking platform as

A solution that includes, at a minimum, a unified and integrated online banking and mobile banking offering under a single platform, but which often includes functionality and extensibility of the user experience to additional channels like kiosks, ATMs, or branches.

In their 2016 Digital Specialist report, Celent points out that  mobile banking is only a single touchpoint among many for consumers. As digital banking continues to grow, financial institutions need to focus their efforts on making sure their users have a unified experience across all the touchpoints.

The report by Stephen Greer answers three important questions:

  1. What is a digital platform and why is it important?
  2. What are the strengths/weaknesses of various platforms?
  3. What do banks need to think about when buying a platform?

To access the report, please download using the form on the right.