Consumers Won't Settle, Why Should You?
If improving the customer experience isn't at the top of your priority list when it comes to replacing online and mobile banking silos, it should be. Digital banking replacement projects are happening everywhere. One issue, according to Research Director Stessa Cohen, "by year-end 2021, more than 50% of digital banking initiatives will fail due to their inability to deliver an authentic human experience that customers trust." *
In Gartner's Market Guide for Digital Banking Multichannel Solutions (Dec. 2018) Stessa describes some the underlying challenges that banks and credit unions are facing as they look to compete digitally. Digital transformation is an ongoing and tough project for many institutions. Replacing silos, eliminating costs, and trying to tackle the customer experience journey that their users expect just touches the surface of these processes. Read this year's market guide and deliver a digital banking solution that delivers more than just hype.
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* Gartner, Market Guide for Digital Banking Multichannel Solutions, Stessa Cohen, 28 December 2018